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The Techtextil Concept.
The product groups at Techtextil represent the entire value-added chain in the technical textiles sector. Only at Techtextil is the entire spectrum of technical textiles and nonwovens showcased - from research and development, production, processing and recycling through to trade associations and publishers. Exhibitors are arranged in ten clearly defined product groups. Techtextil lets exhibitors address their specific target groups. For Techtextil and its exhibitors, visitors are the key to success. Each exhibitor obviously wants to be able to present his products to the greatest possible number of potential users. And it’s precisely this objective that underlies the arrangement of visitor target groups into twelve different application areas. The open and diverse presentation of product groups and application areas at Techtextil is unique. The integrated marketing concept behind Techtextil creates synergies between the different areas and enables each exhibitor to reach new visitor target groups in those application areas of relevance to his products and to develop further customer potentials. Techtextil offers a quick and easy guide round a varied and complex market. The systematic arrangement of product groups in the individual halls and the use of distinctive pictograms on the stands to identify the different application areas enable visitors to find the information they want quickly and easily. The pictograms indicate the particular applications for which the exhibitor provides products or services. They are also used in the promotional materials for visitors, where they directly address the relevant target groups. Applications Areas Quick Facts |
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